The Resume of

Alicia
Stewart

Cover Letter

To Whom it may concern,

I am currently the Head of Content and Digital for a boutique agency in Taupō, I am looking to spread my proverbial wings.

My current role encompasses content strategy, copy writing, channel optimisation strategy and SEO. What I don’t know, I’m willing to learn, as my current role sees me take on all aspects of a digital web development agency, from writing content for and building out the developed custom blocks on the staging site. Recently I even deployed one of our smaller 5 page sites from staging link through to live status.

However, my true wheel house falls firmly within content development. From initial client discovery meetings to site maps, content silo creation, individual page hierarchy to execution via the back end of Wordpress, Google Search Console and beyond. These skills can be leveraged to focus on any brand’s digital voice, making sure the touch points are both varied and cohesive and constantly engaged in a user/consumer focused mindset. My current projects have seen me create engaging, demographic focussed content simultaneously pre-focussed with relevant keyword specific intent.

I have experience with:

• Content Management Systems: WordPress, Elementor, Shopify, CMS Tool, Squarespace, and Vend,

• Marketing: Mailjet, Mailchimp, Semrush, Open.AI GPT Chat 4.

• Google tools: GSC, GTM, Google analytics (UA & GA4), Merchant Centre.

• Adobe: Photoshop, Indesign ( I have used but am not proficient in XD and Illustrator)

And am motivated to learn new systems and software quickly with efficiency.

I use google systems on a daily basis and am continuously optimising our success bundle clients web content, especially our SEO Success bundles, who require monthly SEM Rush audits and additional marketing landing page creation.

Thank you for taking the time to consider my application,

Mihi ki a koe

Alicia Stewart

About

 The need to know

EDUCATION

St Peters School Cambridge

NCEA L1, 2 + 3

2005-09

Massey University of Wellington

Bachelor of Design with First Class Honours

2010-13

Southern Institute of Technology

Graduate Diploma in Applied Marketing (partially completed)

Papers Completed:

• Strategic Marketing Management

• Digital Marketing P1

• Digital Marketing P2; Strategy and Analysis

• Reputation and Brand Management

• Research Methodology

• Consumer Behaviour and Market Trends

2020-22

REFERENCES

Chrissie Lappan

027 461 7439 (Lava Glass)

Suzy Murphy

027 259 1021 (Character)

CONTACT

Email: alicia@pinklake.art
Phone: +64 211 534 139
DOB: 1991

Case Studies

LIVE WORK

I currently manage 92 Live Word Press websites, the majority of which I have worked collaboratively on. The following websites and URL’s are where I was the sole SEO copywriter.

https://chrisjolly.co.nz/

https://bgharwoodbuilders.co.nz/

https://starlightcinema.co.nz/

https://nzmdl.co.nz/

https://qualityprint.co.nz/

https://halliwellconstruction.co.nz/

https://elementair.co.nz/

https://immigrationhelp.co.nz

https://So2go.co.nz

https://advantagetyres.co.nz

Blogs for Element Air

https://elementair.co.nz/the-definitive-heat-pump-guide-by-element-air/

https://elementair.co.nz/combat-the-overheated-house-get-the-most-from-your-ac/

https://elementair.co.nz/commercial-air-conditioning-and-heating-for-retail-keep-your-customers-comfortable/

https://elementair.co.nz/heat-pumps-a-reliable-and-efficient-home-heating-solution/

Element Air

Over the course of six months, my team and I worked with Element Air to create a comprehensive digital marketing strategy aimed at increasing their online visibility and driving more traffic to their website, specifically organic traffic as our sponsored approach was already intact. One of the key components of this strategy was the creation of page silos, which involved organising the website's content into logical groups based on topic and relevance, stacking the pages so that they were at peak optimal readability for search engines. By creating these page silos and developing multiple landing pages for each town and region that Element Air serves, we were able to improve the website's overall authority.

In addition to these structural improvements, I also focused on creating high-quality written blog content that would engage and inform the website's visitors. By conducting keyword research and utilizing SEMrush to analyze search trends, I was able to develop an effective SEO strategy that targeted the right keywords and helped improve Element Air's search engine rankings. This strategy involved writing content that was not only informative and engaging, but also optimized for search engines and designed to drive traffic to the website. The tool “on page SEO Checker” by Semrush provided opportunity for featured snippets and to hone my original content.

Overall, the work I did with Element Air was focused on improving their web based digital marketing efforts and driving more traffic to their website. By creating page silos, developing multiple landing pages for each town and region, and creating high-quality blog content that was optimised for search engines, we were able to increase the website's online visibility and drive more traffic to the site, pushing both impressions, click trough rates and individual page ranking exponentially. Through careful analysis and ongoing optimisation, we were able to achieve significant results for Element Air and help them grow their online presence in a competitive market.

Chris Jolly Outdoors

Chris Jolly Outdoors was my fist crack at SEO, tackling pre planned targeted content and managing an e-commerce space that had multiple landing pages and a complex site structure. A historical tourism offerig in Taupō’s scenic central plateau, the existing site was disconnected and needed a UX make over. With the help of our developer, graphic designer and marketing co-ordinator, my team and I carved out a bright, engaging and steam lined site that interlinks across all of the adventure tourism operators offering while maintaining ease of use and a search engine friendly silo structure.

B.G Harwood

B.G Harwood may be a small project, with a simplistic portfolio site offering compared to the bigger accounts above, but it was my first account management opportunity.

I took the first post quote meeting to the post training and it was deeply satisfying to see clients thrilled with work i could largely claim as my own.

With smaller projects that do not require custom development or graphic design I am often the fist and last point of build and deployment.

B.G Harwood are a boutique and in their own words uniquely bespoke construction service whose focus is the architecturally complex as they complete their own carpentry and unique artisan solutions. It was a delight to be tasked with such an intimate process, and an honour to receive the praise from a client who felt seen.

Tyreright Australia

Tyreright was the biggest and most technically focussed project I have encountered to date. With thousands of products, blog and landing pages, the challenge was not in the content but in the back end configuration of how to best relocate the site structure and integrity of the current authority and weighting on Google to to redesign and re-deployment. The transference had to be planned with precision to maintain the utmost of integrity whilst allowing the new site structure and keyword focussed content to flourish.

All written content was spreadsheet loaded, with SEO title, Meta, keywords pre planned and loaded extramurally before the File Zila image configuration could be implemented. This made for a clean load and integration, with the site blooming with every refresh, a true feat of development excellence.

AsiaVerify

An international big hitter.

Is bigger always better? That was what my team and I asked ourselves as we tackled the multiplicity necessary to generate a multi lingual and multi faceted digital verification agency based in Singapore. The digital strategy had to reflect the scope of the organisation as well as successfully organise the supplied content, verse the created content for each of the landing pages. Multiple iterations were tempered before the final product was given the green light as UX was our main focus. Navigation, and site structure were given precedent and content was to follow suit, with weight given to the cohesivity of our resource centre. Perhaps the most challenging in terms of content configuration though a welcome challenge to add to my tool belt.