Alicia
Stewart

Cover Letter

To Whom it may concern,

I am currently the Digital Account Manager for Wordpress and Shopify at Digital Stream. I am responsible for the sales proposals, onboarding, execution and completion of website projects across our two main platforms Wordpress and Shopify. My current role also sees me supporting the director, managing the schedules of our team as a whole, supporting the Digital Marketing account manager, quoting and executing custom development projects, working in with stake holders and accounts as well as working on our SEO retainers and in the websites as the need arises.

I have experience with:

• Content Management Systems: WordPress, Elementor, Shopify, CMS Tool, Squarespace, and Vend,

• Marketing: Mailjet, Mailchimp, Semrush, Keap, Open.AI GPT Chat 4 and Jasper.

• Google tools: GSC, GTM, Google analytics (UA & GA4), and Google Merchant Centre.

• Adobe: Photoshop, Indesign ( I have used but am not proficient in XD and Illustrator)

• Organisational tools: Trello, acello, Teamwork.

• Photography: I free lance with a Canon 5D MK III for lifestyle, familial, and event based shoots.

And am motivated to learn new systems and software, I take on new software quickly and with efficiency. My main motivation for moving from my current role is that I would like to be working on creative digital marketing campaigns in an established company who values career growth and consistent up-skilling.

Thank you for taking the time to consider my application,

Mihi ki a koe

Alicia Stewart

021 1534139

alicia@pinklake.art

About

 The need to know

EDUCATION

St Peters School Cambridge

NCEA L1, 2 + 3

2005-09

Massey University of Wellington

Bachelor of Design with First Class Honours

2010-13

Southern Institute of Technology

Graduate Diploma in Applied Marketing (partially completed, 90/120 credits)

Papers Completed A- Average:

• Strategic Marketing Management

• Digital Marketing P1

• Digital Marketing P2; Strategy and Analysis

• Reputation and Brand Management

• Research Methodology

• Consumer Behaviour and Market Trends

2020-22

REFERENCES

Zac Morgan - Legend

027 761 1611

Suzy Murphy

027 259 1021 (Character)

My CONTACT Details

Email: alicia@pinklake.art
Phone: 021 1534 139
DOB: 1991

Case Studies

LIVE WORK

Since my start date at Digital Stream I have project managed and closed 22 websites as of February 17th 2025. This week I am due to close two more. the below list are a selection of my most recent projects:

https://rbt.co.nz/

https://abergeldieestate.co.nz/

https://fairviewvillage.co.nz/

https://carr-haslam.co.nz/

https://aucklandcoinmachines.co.nz/

https://aucklandcoinmachines.co.nz/

https://firstresponse.co.nz/

https://uniteinsurance.co.nz/

The following websites and URL’s are where I was the sole SEO copywriter from my previous role with Legend:

https://chrisjolly.co.nz/

https://bgharwoodbuilders.co.nz/

https://starlightcinema.co.nz/

https://nzmdl.co.nz/

https://qualityprint.co.nz/

https://halliwellconstruction.co.nz/

https://elementair.co.nz/

https://immigrationhelp.co.nz

https://So2go.co.nz

https://advantagetyres.co.nz

Blogs for Element Air

https://elementair.co.nz/the-definitive-heat-pump-guide-by-element-air/

https://elementair.co.nz/combat-the-overheated-house-get-the-most-from-your-ac/

https://elementair.co.nz/commercial-air-conditioning-and-heating-for-retail-keep-your-customers-comfortable/

https://elementair.co.nz/heat-pumps-a-reliable-and-efficient-home-heating-solution/

Element Air

Over the course of six months, my team and I worked with Element Air to create a comprehensive digital marketing strategy aimed at increasing their online visibility and driving more traffic to their website, specifically organic traffic as our sponsored approach was already intact. One of the key components of this strategy was the creation of page silos, which involved organising the website's content into logical groups based on topic and relevance, stacking the pages so that they were at peak optimal readability for search engines. By creating these page silos and developing multiple landing pages for each town and region that Element Air serves, we were able to improve the website's overall authority.

In addition to these structural improvements, I also focused on creating high-quality written blog content that would engage and inform the website's visitors. By conducting keyword research and utilizing SEMrush to analyze search trends, I was able to develop an effective SEO strategy that targeted the right keywords and helped improve Element Air's search engine rankings. This strategy involved writing content that was not only informative and engaging, but also optimized for search engines and designed to drive traffic to the website. The tool “on page SEO Checker” by Semrush provided opportunity for featured snippets and to hone my original content.

Overall, the work I did with Element Air was focused on improving their web based digital marketing efforts and driving more traffic to their website. By creating page silos, developing multiple landing pages for each town and region, and creating high-quality blog content that was optimised for search engines, we were able to increase the website's online visibility and drive more traffic to the site, pushing both impressions, click trough rates and individual page ranking exponentially. Through careful analysis and ongoing optimisation, we were able to achieve significant results for Element Air and help them grow their online presence in a competitive market.

Chris Jolly Outdoors

Chris Jolly Outdoors was my fist crack at SEO, tackling pre planned targeted content and managing an e-commerce space that had multiple landing pages and a complex site structure. A historical tourism offerig in Taupō’s scenic central plateau, the existing site was disconnected and needed a UX make over. With the help of our developer, graphic designer and marketing co-ordinator, my team and I carved out a bright, engaging and steam lined site that interlinks across all of the adventure tourism operators offering while maintaining ease of use and a search engine friendly silo structure.

B.G Harwood

B.G Harwood may be a small project, with a simplistic portfolio site offering compared to the bigger accounts above, but it was my first account management opportunity.

I took the first post quote meeting to the post training and it was deeply satisfying to see clients thrilled with work i could largely claim as my own.

With smaller projects that do not require custom development or graphic design I am often the fist and last point of build and deployment.

B.G Harwood are a boutique and in their own words uniquely bespoke construction service whose focus is the architecturally complex as they complete their own carpentry and unique artisan solutions. It was a delight to be tasked with such an intimate process, and an honour to receive the praise from a client who felt seen.

Tyreright Australia

Tyreright was the biggest and most technically focussed project I have encountered to date. With thousands of products, blog and landing pages, the challenge was not in the content but in the back end configuration of how to best relocate the site structure and integrity of the current authority and weighting on Google to to redesign and re-deployment. The transference had to be planned with precision to maintain the utmost of integrity whilst allowing the new site structure and keyword focussed content to flourish.

All written content was spreadsheet loaded, with SEO title, Meta, keywords pre planned and loaded extramurally before the File Zila image configuration could be implemented. This made for a clean load and integration, with the site blooming with every refresh, a true feat of development excellence.

AsiaVerify

An international big hitter.

Is bigger always better? That was what my team and I asked ourselves as we tackled the multiplicity necessary to generate a multi lingual and multi faceted digital verification agency based in Singapore. The digital strategy had to reflect the scope of the organisation as well as successfully organise the supplied content, verse the created content for each of the landing pages. Multiple iterations were tempered before the final product was given the green light as UX was our main focus. Navigation, and site structure were given precedent and content was to follow suit, with weight given to the cohesivity of our resource centre. Perhaps the most challenging in terms of content configuration though a welcome challenge to add to my tool belt.